Top 5 Fashion Games Performance in New Zealand Q4 2021

In the fourth quarter of 2021, fashion game apps in New Zealand experienced a range of performance metrics in terms of revenue, downloads, and active users. Below is an analysis of the top 5 fashion games based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw fluctuations in its weekly revenue, peaking at around $21.4K in mid-October and ending the quarter at approximately $15.4K. Weekly downloads showed a slight downward trend initially, falling to around 2.3K in early November, but rebounded to 4.6K by the end of December. Weekly active users remained relatively stable, starting at 23.6K and finishing strong at 25.1K in the last week of December.

RuPaul's Drag Race Superstar by Eastside Games, which launched in late October, showed a significant increase in weekly revenue, starting from $786 in early October and peaking at $5.5K in early December. However, weekly downloads saw a decline, starting strong at 2.1K in the week of its release but dropping to 349 by the end of December. The app's active users followed a similar trend, rising to 4.1K in early November but declining to 1.8K by the end of the quarter.

Covet Fashion: Dress Up Game from Crowdstar LLC maintained a steady weekly revenue, peaking at around $4.3K in early November and ending the quarter at about $3.1K. Weekly downloads were modest, ranging from 145 to 397 throughout the quarter. Active users remained relatively stable, fluctuating between 1.4K and 1.8K.

Love Nikki-Dress UP Queen by Galaxy Play Technology Limited experienced a decline in weekly revenue, starting at $2.6K in late September and dropping to $1.8K by the end of December. Downloads were relatively low, with a peak of 257 in mid-October and ending the quarter at 233. Active users remained stable, hovering around 2.7K throughout the quarter.

Shining Nikki-Fashion Makeover from Paper Games saw varied performance metrics. Weekly revenue started at $2.1K in late September, peaking at $3.2K at the end of November, and finishing at $2K by the end of December. Downloads fluctuated, peaking at 314 in mid-November and dropping to 101 by the end of December. Active users remained relatively stable, starting at 660 and ending the quarter at 564.

These insights are derived from Sensor Tower's data, which provides a comprehensive look at the performance of these fashion games in New Zealand. For more detailed insights, visit Sensor Tower.